导师：王薇 / Wei Wang 吴青蔓 / Qingman Wu 刘小奇 / Xiaoqi Liu 张少波 / Shaobo Zhang 佟玲 / Ling Tong 乌根巴雅尔/ Ugenbayar
关键词：中轴线文化、传承创新、服装服饰设计、产品设计、系统设计
专业方向：时尚设计、服务设计、产品设计
课题说明：“北京中轴线”北起钟鼓楼，向南经过万宁桥、景山、故宫、天安门广场、正阳门，至永定门，贯穿北京老城南北，全长约7.8公里。其发展演变与北京老城同步，创始于元代，形成、完善于明清至近现代，历经七百五十余年，是中国现存最长、保存最为完整的传统都城中轴线，被认为是中国都城中轴线规划发展成熟的典范之作。近8个世纪的时代变迁中，北京中轴线始终秉承“中正和合”的文化传统，彰显传统与现代、物质与精神的有机结合；北京中轴线始终秉承“多元一体”的治理理念，见证多民族文化习俗与生活方式交汇融合。
北京中轴线文化主题设计工作坊群以北京中轴线申请世界文化遗产为背景，集合对此主题有着浓厚兴趣的设计师、艺术家、专家学者授课、学习共同探讨。在工作坊群中，成员们通过讨论、研究、分享和合作的方式，探索北京中轴线的文化内涵，挖掘其独特的价值和意义，并尝试将其转化为具有创意和设计感的作品和项目。

Description:

The "Beijing Central Axis" starts from the Bell and Drum Tower in the north, passes through Wanning Bridge, Jingshan, the Forbidden City, Tiananmen Square, Zhengyangmen, and Yongdingmen in the south, running through the old city of Beijing, with a total length of about 7.8 kilometers. Its development and evolution are synchronized with the old city of Beijing. It was founded in the Yuan Dynasty, formed in the Ming and Qing Dynasties to modern times. After more than 750 years, it is the longest and most complete traditional central axis of city in China. It is a model of the development of the central axis of the cities. During nearly 8 centuries, Beijing Central Axis has always adhered to the cultural tradition of "decency, justice, harmony and win-win cooperation", highlighting the combination of tradition and modernity, material and spiritual; Beijing Central Axis has always adhered to the governance concept of "diversity and unity" and witnessed the integration of multi-ethnic cultural customs and lifestyles.

Beijing Central Axis Cultural Theme Design Workshop Group takes Beijing Central Axis' application for world cultural heritage as the background, and gathers designers, artists, experts and scholars who are interested in this theme to reaserch together. In the workshop group, members explore the cultural connotation of Beijing's central axis through discussion, research, sharing and cooperation, dig out its unique value and significance, and try to transform it into creative design works and projects.

导师：马官正 / Guanzheng Ma 高原 / Yuan Gao 蔡智勇 / Zhiyong Cai 杨絮 / Xu Yang 孙欣 / Xin Sun 徐成兴 / Chengxing Xu
关键词：空间设计，可持续设计、服务设计、游戏设计
专业方向：产品设计、服务设计、交互设计、时尚设计、视觉设计、文旅设计、影视动画
课题说明：“15分钟生活圈”是一个都市规划概念，其目标是让城市社区的居民都可以在步行或脚踏车路程可及的范围内，可以满足食衣住行育乐等，大部分日常所需的服务。
本次工作坊以"15分钟生活圈"为主题，致力于以人为本，将相关利益群体融入设计过程，使设计项目具备可落地性和可持续性。
1.理解"15分钟生活圈"的概念和意义，鼓励参与者分享对于理想生活环境的愿景和期望。
2.参与者将分成小组，走访附近社区，观察环境与居民生活，收集数据和意见，以深入了解当地需求。
3. 共创讨论：小组成员分享收集到的信息，共同分析问题和挑战，并共同构思解决方案，鼓励创新和多元化的思考。
4. 可持续性考量：引导参与者思考未来变化，如人口增长、技术进步等因素对设计方案的影响，并确保项目的可持续性。
5. 设计方案展示：每个小组展示他们共创的设计方案，并经过集体讨论和反馈，进一步完善和优化方案。

Description: With the theme of "15-minute life circle", this workshop is committed to being people-oriented, integrating relevant interest groups into the design process, and making design projects feasible and sustainable.

1. Understand the concept and significance of the "15-minute life circle", and encourage participants to share their vision and expectations for an ideal living environment.

2. Participants will be divided into small groups to visit nearby communities, observe the environment and residents' lives, collect data and opinions, and gain an in-depth understanding of local needs.

3. Co-creation discussion: Group members share collected information, jointly analyze problems and challenges, and jointly conceive solutions, encouraging innovative and diverse thinking.

4. Sustainability considerations: Guide participants to think about future changes, the impact of factors such as population growth and technological progress on the design plan, and ensure the sustainability of the project.

5. Display of design schemes: Each group will present their co-created design schemes, and after collective discussion and feedback, the schemes will be further improved and optimized.

Expecting output content:

Through this workshop group, we hope to achieve the following results:

1. To formulate a people-centered and innovative design scheme to give convience, comfort and health to residents.

2. To emphasize the value of co-creation design and encourage community members to actively participate in and promote sustainable urban planning and development.

3. Establish a sustainable design concept to ensure the long-term operation of the project and continuously adapt to future needs.

We look forward to creating a better future living environment through joint efforts in this workshop.

导师：陈嘉嘉 / JiaJia Chen 严宝平 / Baoping Yan 丁熊 / Xiong Ding
关键词：一带一路、服务设计、游戏设计
专业方向：服务设计、视觉设计、文旅设计、影视动画
课题说明：“一带一路”是我国提出的全球合作倡议，旨在促进沿线国家的经济合作与交流。“一带一路”指的是“丝绸之路经济带”与“21世纪海上丝绸之路”的统称。共建“一带一路”、携手构建人类命运共同体是应对全球性危机和实现长远发展的必由之路。服务设计在“一带一路”中的应用涉及多个领域，包括基础设施建设、交通运输、能源、金融、旅游、医疗健康等等。工作坊将介绍服务设计的基本理论和方法；通过分享一些成功案例，展示服务设计在推动“一带一路”项目的关键作用；通过小组讨论和实操，应用服务设计方法和工具，解决实际挑战并提出创新的解决方案。

Description:"One Belt, One Road" is a global cooperation initiative proposed by China, which aims to promote economic cooperation and exchanges among countries along the route. "One Belt, One Road" is the collective name of "Silk Road Economic Belt" and "21st Century Maritime Silk Road". Jointly building the "Belt and Road" and jointly building a community with a shared future for mankind is the only way to deal with global crises and achieve long-term development. The application of service design in the "Belt and Road" involves many fields, including infrastructure construction, digital development, medical health, cultural tourism construction, rural construction and cultural exchanges, etc. The workshop will introduce the basic theories and methods of service design, demonstrate the key role of service design in promoting the "Belt and Road" projects by sharing some successful cases. We will apply service design methods and tools to solve practical challenges and come up with innovative solutions with discussions and practical operations.

导师：吴立行 / Lixing Wu 黄文宗 / Wenzong Huang 赵璐/ Lu Zhao 张超/Chao Zhang 尹香华/ Xianghua Yin 毕卓异/Zhuoyi Bi 胡佩寰/Peihuan Hu 李钰淳/ Yuchun Li
关键词：艺术振兴乡村、乡村振兴
专业方向：乡村礼品设计、乡村视觉设计、交互设计、乡村影视动画、服务设计、文旅设计、环境景观设计、乡村庭院经济设计、乡村IP设计
课题说明：“乡村振兴”是世界各国都普遍关注的议题，艺术设计专业参与到乡村振兴的工作中，旨在依托乡村的“人”、“文”、“地”、“产”、“景”五大要素，设法帮助村庄达到“兴村”、“致富”的目的。本工作坊群着重在 “文化旅游村”的打造，相关的设计内容包括但不限于环境设计、IP设计、产品设计、服务设计，庭院经济等。工作坊将邀请导师自主设定课题、分享案例、方法以及展示各自在乡村工作中的心得和经验；通过线上小组讨论和实操，带领不同院校的学生，解决命题挑战、提出创新的解决方案。

Description: "Rural revitalization" is a topic with general concern of all countries. Art design majors participate in the work of rural revitalization, aiming to rely on the five elements of "people", "culture", "land", "production" and "scenery" in the countryside, to help the rural land achieve the goal of "Thriving village" and "Getting rich". This workshop group focuses on the creation of a "cultural tourism village". The related design content includes but not limited to environmental design, IP design, product design, service design, courtyard economy, etc. The workshop will invite tutors to independently set tasks, share cases, methods, and demonstrate their own experience in rural work; through online group discussions and practical operations, lead trainee from different institutions to solve challenges and propose innovative solutions.

导师：魏勤文 / Qinwen Wei 宋懿/Yi Song 王涛/ Tao Wang 周小凡 / Xiaofan Zhou 李扬清 / Yangqing Li / Hanny Wijaya
关键词：数字时尚、食物本草、知识可视化、虚拟服饰设计
专业方向：时尚设计、视觉设计、产品设计、交互设计、影视动画
课题说明：《食物本草》这部源于明代的著名药典，蕴含了丰富的的历史和文化内涵，是中国中医文化的重要组成部分。在当代社会，通过将数字时尚与食物本草相结合，形成了探讨中国传统食物文化与生活关系的重要主题。通过基于数字和虚拟媒介的探索，实现知识可视化、交互与传播、设计与创新等方面的发展，不仅可以使古老的本草知识得以传承，而且能让更多人深入了解食物与生活之间的紧密联系。这种创新的方式将提高食物本草的传播效率，并增强公众对传统食物文化的感知度。

Description:

Food Materia Medica is an important pharmacopoeia of the Ming Dynasty, which contains rich historical and cultural connotations, shows the ancient dietetic culture and lifestyle, and also reflects the ancients' understanding of the harmonious coexistence of nature and the human body. In contemporary society, with the development of science and technology and culture, Food Materia Medica has gradually become an important topic for researching and discussing the relationship between traditional Chinese dietary culture and life.

This workshop aims to explore and disseminate traditional Chinese food therapy culture through digital and virtual media. We hope to achieve the development of knowledge visualization, interaction and dissemination, design and innovation, etc., so that the knowledge of Food Materia Medica can be passed on, and more people can understand the close connection between diet therapy and life. This innovative approach will improve the efficiency of dissemination of Food Materia Medica and enhance public awareness of traditional food culture.

In the workshop, each research group will conduct research and practice around Food Materia Medica, and work together to complete the output of digital fashion content from the two dimensions of "science popularization narrative" and "product derivation". The task is dedicated to creating an innovative ecology of cross-border integration, promoting the modernization and globalization of the traditional cultural resource Food Materia Medica, and contributing to the construction of a digital fashion culture with Chinese characteristics.

导师：刘源源 / Yuanyuan Liu 胡鸿 / Hong Hu 王晓春 / Xiaochun Wang 王愉 / Yu Wang 孙童心 / Tongxin Sun
关键词：银发设计、适老化设计、产品设计、服务设计
专业方向：产品设计、服务设计、交互设计
课题说明：近年来，大家已经开始意识到老龄化是我们这一代医护人员与病患亲属所要面临的主要社会挑战之一。除了传统的医疗照护人员，许多设计师和科技专家也开始投身高龄照护领域。银发设计工作坊旨在为参与者提供了一个学习、创新和合作的平台，我们需要从长者的观点来了解他们的目标及梦想，以求能切实掌握他们的需求，进而找出可以协助他们找到快乐幸福来度过老龄生活的最佳方法。希望通过我们的设计和创新来推动老年人的幸福老龄生活，并为社会老龄化带来的挑战找到创新的解决方案。

Description: In recent years, we have realized that "aging" is one of the major social challenges that healthcare workers and patients' relatives have to face now. In addition to traditional medical caregivers, many designers and technologists are getting into the field of healthcare for advanced age. Design for Elders Workshop aims to provide participants with a platform for learning, innovation and cooperation. We need to understand their goals and dreams from the perspective of the elderly, so as to truly grasp their needs, and then find out ways to help them to find the best way of joy and well-being through life. We hope to promote the happy aging life of the elderly through our design and innovation, and find innovative solutions to the challenges brought by the aging society.

导师：亓梦婕 / Mengjie Qi 蔡碧湾 / Biwan Cai 靳泰然 / Tairan Jin
关键词：音乐创作、音乐可视化、音乐产业相关产品设计、声音设计、声音装置
专业方向：音乐设计、视觉设计、交互设计、产品设计、服务设计、文旅设计、影视动画、美丽乡村
课题说明：音乐与视觉是艺术创作中最常联系在一起的两种感知媒介，他们的结合与转译产生了人们在生活中的丰富体验。在本工作坊群课程中，我们将依托国际计算机音乐协会（ICMA）及国内导师团队，联合开展包括音乐创作、音乐可视化、音乐产业相关产品设计、声音设计和声音装置等方向的研究，学习音乐创作的基础理论，了解声音与视觉艺术结合的多种形式，用不同媒介的艺术语言，结合设计学科的思维与策略，聚焦联合国可持续发展目标提出新思路和新方案，创作出不同体裁、功能属性、文化内涵的创意作品或创意产品。

Description:Music and vision are the two most commonly associated media of perception in artistic creation. Their combination and translation produce rich experiences in people's lives. In course of this workshop group, relying on the International Computer Music Association (ICMA) and the China's tutor team, we will jointly conduct research on music creation, music visualization, music industry-related product design, sound design and sound installation.Besides that, we will also learn basic theory of music creation, understand the various forms of the combination of sound and visual art, use the artistic language of different media to create different genres and functions creative works or products with attributes and cultural connotations by combining the thinking and strategies of design disciplines, focusing on the sustainable development goals of the United Nations, puting forward new ideas and new solutions.

导师：郭羿承 / Yicheng Guo 蔡端懿 / Duanyi Cai 曹荷红 / Hehong Cao 李军 / Jun Li
关键词：文化IP、文创产业、产品设计、生活美学
专业方向：视觉设计、产品设计、文旅设计
课题说明：随着故宫等文创商品及敦煌、齐白石等数字藏品的热卖，文化IP近年来已成为热门话题。包括：博物馆、艺术家、文化名人、文旅景区、非物质文化遗产等文化内容，皆积极探索IP发展的机会，透过文化创意与设计手法，与相关产业融合，寻求创造性转化的生活美学范式。本工作群将以此为核心展开相关研究与落地。

Description: Introduction of Workshop Group: With the hot sales of cultural and creative products such as the Forbidden City and digital collections of Dunhuang and Qi Baishi's works, cultural IP has become a hot topic in recent years. Museums, artists, cultural celebrities, cultural tourism attractions, intangible cultural heritage, etc., all actively explore opportunities for IP development, and seek a life aesthetic paradigm for creative transformation by integrating with related industries through cultural creativity and design techniques. This group will take this as the core to carry out relevant research and implementation.

导师：韩永毅 / Yongyi Han 余春娜 / Chunna Yu 张轶 / Yi Zhang 索璐 / Lu Suo 张玥 / Yue Zhang 李若岩 / Ruoyan Li
关键词：非遗文化传播、动画语言表达
专业方向：影视动画
课题说明：非物质文化遗产是我国宝贵的财富，在融合的背景下， 把我国丰富的非遗文化应用于动画创作中，不仅可以为动画的传播带来更多的可能性，借助动画语言的表达方式也将更好的助力我国非遗文化的传播。

Description:Intangible cultural heritage is the precious wealth of China. Under the background of integration, applying China's rich intangible cultural heritage culture to animation creation will not only bring more possibilities for the dissemination of animation, but also bring more possibilities to the spread of animation. The expression of animation language will also help the spread of China's intangible cultural heritage

导师：Phil Cleaver 、Lefteris Heretakis、Emanuel Barbosa、张利 / Li Zhang
关键词：品牌建设、色彩设计、海报设计、插图设计、书籍设计
专业方向：书籍设计、视觉设计、产品设计、系列海报、色彩应用、文旅设计
课题说明：CEIDA全称为中欧国际设计文化协会，成立于欧盟总部所在地比利时首都布鲁塞尔，旨在汇集来自中国和欧洲的大学教授、设计师、艺术家和其他相关人士，为相关行业领域搭建交流学习的平台与桥梁。CEIDA的国际导师团成员专业领域涉及品牌设计、产品设计、服装设计、空间设计、数字媒体艺术等。希望每一位学员均能在工作坊设计出自己心中最满意的作品。

Description: CEIDA is called the China-Europe International Design Culture Association. It was established in Brussels, the capital of Belgium, where the headquarters of the European Union is located. It aims to bring together university professors, designers, artists and other relevant people from China and Europe to build a platform and bridge for exchange and learning in related industries. The professional fields of CEIDA's international tutor group members involve brand design, product design, fashion design, spatial design, digital media art, etc. It is hoped that every participant can design the most satisfactory work in the workshop.

导师：Park Jisun、Jung Jungho、封昱昊 / Feng Yuhao、戴梦格/ Dai Mengge、刘忠臣 / Liu Zhongchen
关键词：基于人工智能的艺术与设计，基于科技（技术）的可持续设计
专业方向：服装设计、视觉设计、产品设计、影视动画、服务设计
课题说明：K-Design工作坊旨在即将到来的人工智能社会中，通过研究“人的价值”等课题，探究如何使用丰富人类生活的人工智能技术。我们正在研究的人工智能技术将改变人类历史，但我们也有一个重要的任务，即呈现一种艺术、设计和技术的融合模式，在面对快速气候变化造成的困难环境问题时，为人类呈现丰富的可持续性生活。因此，K-Design工作坊群计划围绕两个类别主题开展工作坊:1.人工智能艺术与设计技术;2.新材料和可持续设计的新技术。

Description: The K-Design workshop group aims to study how to use and lead artificial intelligence technology that can enrich human life through discourse such as what human value is in the upcoming artificial intelligence society. We are developing these artificial intelligence technologies that will change the stage of human history, but we also have the important task of presenting a convergent model of art, design, and technology that can present rich sustainability of life to mankind in the face of difficult environmental problems caused by rapid climate change. Accordingly, the K-Design workshop group would like to conduct a workshop focusing on two subject categories: 1. AI Art & Design Technology and 2. New Material & Technology for Sustainable Design.